Problem: Underwater Noise Levels Today Are Louder Than Times Square. Humans Never Hear It, So We Never Care. Insight: Humans Already Hate Certain Noises. Construction Drills. Bus Brakes. Train Screeches. Leaf Blowers. But Whales Hear A Much Worse Version Of These Same Noises. Big Idea: Forever Loud We Exaggerate The Noises People Already Hate To Let Them Feel What Whales Live With Underwater.