Insight The Nano Puff feels weightless like air, yet warms like much heavier outerwear. A jacket that disappears on your shoulders but defeats the cold. Idea The Featherlight Furnace. So light it lifts you. A jacket so warm and weightless it behaves like a hot-air balloon. Execution Stunt: A full scale Nano Puff hot-air balloon touring major cities, proving the idea for real. Digital and Social: Motion spot of the jacket rising skyward on its own. AR experience letting people fly a floating Nano Puff over their skyline or trail.