Project Overview
Cultural Tension: Berliners Are Known For Being Cold, Blunt, And Impatient. But Under That Hard Shell Lies A Shared Code Of Care: The Kind That Never Says “I Love You,” But Shows It When It Matters Most. Insight: In Berlin, Love Doesn’t Look Like A Grand Gesture; It Actually Looks Like A Bus Door Reopening Just For You. Big Idea: “Romantic? No Romantisch.” BVG Redefines Romance Through Berlin’s Unspoken Code Of Everyday Empathy.





