Opportunity: What makes Wimbledon iconic isn't the tennis; it's the culture. But in a time where iconic line judges are getting replaced by AI, how can Peroni ensure that the tournament's traditional edge continues to thrive? Idea: Peroni will circulate copies of a digest that's only addressed to the Royal Box. But, 74 lucky Wimbledon attendees from the normal crowd will also get it. How it works: 1. On the day of the tournament, 74 Wimbledon attendees chosen at random will receive an invitation to an exclusive Peroni experience. 2. The Peroni box is an exclusive invite-only space that closely resembles the Royal Box. 3. Guests can enjoy a copy of Wimbledon's Digest, a keepsake cultural publication circulated only to members of the Royal Box.