Cunt Say It

Cunt Say It

Project Overview

Cunt Say It campaign by CensHERship hacks the algorithm by replacing the censored word “vagina” with the one platforms allow: “cunt.” What gets banned as health is boosted as profanity—exposing a broken system. From OOH to a rewritten scientific white paper and a creator-led movement, the campaign invites mass participation to surface and share censorship at scale. By turning contradiction into visibility, Cunt Say It transforms hidden suppression into undeniable public evidence —forcing platforms to face the bias they’ve coded and sparking real change for women’s health online.

Project type

Social Hacking

Year

2026

Team

Anna Butochnikova Amani Maatouk Mentor: Gregory Talbot

My role

Art Direction/Strategy

Client

CensHERship x The Case for Her

Project type

Social Hacking

Year

2026

Team

Anna Butochnikova Amani Maatouk Mentor: Gregory Talbot

My role

Art Direction/Strategy

Client

CensHERship x The Case for Her