When women feel on edge in public, overwhelmed in the workplace, or burnt out at universities, they always end up in the same place– the restroom. Public restrooms often feel like the one space away from home where they can truly take a moment to reset, so we saw an opportunity for L’Oreal to deliver its iconic message right when women needed to hear it most. We installed digital interactive mirrors in public restrooms that not only told women they’re worth it, but also gave them the option to record themselves and pass on the message to the next person.