Insight: Sports fans feel powerless when they watch their team lose. Idea: Clash of Clans World Cup: allow fans to compete under eir flags and win early access to the COC Netflix series for their entire nations. Execution: We built the campaign in two phases. Before the World Cup, we drove recruitment by offering fans a chance to win FIFA World Cup tickets, using in-game promotions, social polls, rivalry-led comment battles, and gaming communities on Twitch and Discord. Once the tournament started, we amplified live football emotion through stadium OOH, fan-zone screens, TVCs, and digital ads, turning real match tension into national gameplay inside Clash of Clans. The result: fans didn't just support their country. They played for it.